Save time WIC shopping

The app that shows you exactly what you can get with WIC.

A loaf of Sara Lee 100% Whole Wheat bread in its packaging.
A container of Chobani Non-Fat Plain Greek Yogurt with a blue lid.
Package of Jack Rabbit brand black beans, 16 ounces.
Box of Cheerios cereal with a yellow background and red banner, labeled as large size, 12 ounces, made from 100% whole grain oats.
Package of Tillamook Medium Cheddar Cheese, 8 ounces.
Package of Mission Whole Wheat Tortillas, 16 ounces, original flavor.
A carton of 12 large white eggs with a label indicating cage-free and extra large size.
Package of La Preferida lentils with a red label, green and yellow design, and the brand logo.
A jar of Jif creamy peanut butter with a red lid and colorful label
  • A smartphone screen displaying a benefits app showing a list of grocery items including milk, breakfast cereal, beans, PB, lentils, bread, and whole grains, with images and quantities listed.

    Quickly check your WIC balance

    Track which items you can redeem with your New York State eWIC card.

  • Screenshot of a mobile app showing WIC approval for Sara Lee 100% Whole Wheat bread, with a picture of the bread packaging, expiration date, and purchase details.

    Instantly know if an item is approved

    Scan any product in the aisles to see if you can redeem it with your WIC benefits.

  • Mobile app screen displaying a section about whole grains, featuring a loaf of sliced brown bread and recommended brands such as Sara Lee, Arnold, Pepperidge Farm, and Nature's Own, with grocery details and expiration date.

    Discover more items you can get with WIC

    Less time in the aisles = more time together.

Reviews

Ansley, A Lulo Mom

“When you’re in the supermarket with the WIC card, it’s hard to figure out exactly what to get.

But with Lulo, everything's easier.
It shows you exactly what’s WIC-approved."

A woman holding a young girl in front of a fruit stand at a market. The girl is kissing the woman's cheek, and they are both smiling. The fruit stand displays strawberries, watermelons, apples, lemons, limes, and onions, with visible price signs.

Shantol, A Lulo Mom

"I would definitely recommend this to others.

Most mothers, single mothers, they're just going, going, going, going. "

 Frequently Asked Questions

  • When you create a Lulo account, we're able to match your benefits to products that your family is specifically eligible for. No more stress or confusion over figuring out if you can get an item with your WIC benefits. You can feel secure before you even leave the house!

  • Lulo doesn't handle WIC benefits enrollment, but your local WIC clinic can help!

    For families in New York City, Hunger Free NYC’s benefits access team can be reached at (646) 355-1475 to set up a free, confidential consultation in multiple languages.

  • Lulo works to improve families' experience with WIC and support the work of the WIC program, but we are not part of the government and do not manage the WIC program. Please check with your WIC office if you have any questions about your benefits.

    'WIC' is a registered service mark of the U.S. Department of Agriculture for USDA's Special Supplemental Nutrition Program for Women, Infants and Children. 'WIC' is used by Lulo for educational purposes; we do not claim WIC endorsement.

  • A lulo, or naranjilla, is a little orange fruit native to Colombia, Costa Rica, Ecuador, and Panama.

A young child sitting in a high chair, reaching for a piece of green cake on a plate, while an adult assists them during mealtime.
Multiple slices of brown bread with seeds on a green background.
Open canned fish, likely sardines or mackerel, in oil with the lid partially peeled back, on a yellow container
Close-up view of creamy peanut butter in a glass jar with a metal spoon inside, against a dark green background.
Carton of eggs with one cracked open revealing the yolk on a yellow background.
A young girl with black hair and bangs smiling while seated at a table with a glass of milk and a salad, facing an older woman whose back is turned to the camera, with a bowl of apples on the table.
A top view of a bowl filled with roasted chickpeas on a green surface, with some chickpeas scattered outside the bowl.
A white bowl filled with diced tofu on a light green background.
A bowl of creamy white yogurt with a wooden spoon, placed on a gray cloth napkin on a dark green background.